Not sure if this will make it better or not but I think Bing is willing to try lots of things to say to people, "We're here too." If the test results were done fairly (I have no reason to doubt them) it must be frustrating for Bing engineers, their work is not being recognized.

Personally I do not like Google's "Ads are just more answers" attitude, it opens the way for perverse incentives. Ads are ads, so I hope Bing, DDG, Blekko and others take a bite