> This is in contrast to personal blogging, where every Bob can easily host their own (and they often do).
A key word in this sentence is "often". I would argue that hosting your own blog is exceptionally rare at the population level. Most people do not have the interest or skill to accomplish it, so they use services.
Similarly, this author proposes a system where every social interaction could be self-hosted. I fail to see who this benefits, beyond a vocal minority of smart technologists.
I've seen arguments that suggest the bar should be lowered to allow everyone to do more technical things if so desired (self-hosting, domain registration, etc). I just think this misses the point that for most people, these topics are utterly uninteresting and unimportant. Unless the suggestion is to build a decentralized network for a very select few who wish to participate, I don't feel like these types of ideas will ever be relevant.