That's because it is a Microsoft press release, or more precisely its a coverage on a new feature which covers the things Microsoft wants to get out about their changes.

This isn't a bad thing (and actually I think that Microsoft deserves credit for some nice UI work) it's just the way a company does public relations. They talk to journalists and tell them all about their new thing, and then the journalists turn around and write about that new thing for their readers. Usually it is not some journalist happens to stop by the site and says "Holy crap! Look at all the stuff they did!"