What Google should have done is setup an entirely separate startup (or startups) similar to the approach Microsoft has taken with OpenAI. Let a few young, ambitious startup CEOs lead the way and supply them with billions in funding which they must use in Google Cloud Compute AI spend - in exchange for a majority stake in their company and integrating with Google properties only.
Book the GCP AI revenue and get stock bump from YoY GCP growth. If the startup(s) misstep, claim the tax write-off then move on to the next batch. If they are successful over a five year stretch then just buy them out fully and get some positive news coverage over the successful strategic acquisition.
As a member of Mag7/FAANG, Google leadership must realize that any and all minor missteps are going to be blown out of proportion via clickbait articles.