I don’t want buy the whole paper for some arbitrary length of time, with maybe a few exceptions in print that are already hyper focused on my specific interests (New Yorker, NYRB).
They need to have a button that says .99¢ for this article, one click, apple pay, no sign up flow that makes me navigate away, no dark pattern bullshit.
It has to be so close to instant that it operates right in the moment an article catches my interest.
And maybe, if I buy five articles in one month, maybe give me an auto-renew subscription option.
I don’t think this is a hard problem, I think the issue is:
1. Wanting to force a subscription model for revenue predictability, etc. 2. Mimicking of crappy web bad patterns for capturing user juice and retention. 3. Editorial drift that’s chasing social media clicks and compromises the product.