Like they say in the article, the main issue they'll run in to is that people really don't want to build taxonomies manually. My skeptic prediction: Unless they get some really snappy text mining to go with the product, it'll be dead in the water. When you want to ad-hoc mine certain data sets, it's usually because you've just figured out you need some specific query answered. Having to spend several hours structuring the data before you run the actual query seems about as laborious as just doing the original work yourself. Though I might be of limited vision, or just missing something fundamental here.