Because backend fiscal for profit plays will be mandated second hat, over connectivity?
Latency of the connection = sum of latency of every hop along the route.
So in practical terms your ISP directly controls your bandwidth, but latency is mostly out of their hands.
To the closest Measuring Broadband America's measurement servers [1].
(They're currently "hosted by StackPath and were located in ten cities (often with multiple locations within each city) across the United States near a point of interconnection between the ISP’s network and the network on which the measurement server resides.")
[1] https://www.fcc.gov/reports-research/reports/measuring-broad...
I imagine StackPath is thrilled that this is the FCC's metric.
It was SamKnows until last August [1].
They could invest in peering and other arrangements that improve these paths.
Eg patrons should hold restaurants accountable for the taste of the food, even (and especially because) taste is subjective. But that doesn't mean that we should try to shoehorn subjective taste into mandatory labeling requirements.
Hell, my current ISP is literally written into my lease agreement. If I could vote with my wallet, I would.
Even the most competitive market for ISPs couldn't fix your lease agreement.
In any case, the fix for not having a competitive market is not to pile on even more red tape that makes it harder for scrappy upstarts [0], but by removing barriers to entry.
I don't know too much about the US market for ISPs. But I do know that eg satellite internet doesn't get automatically approved: there's lot of red tape star link and others have to jump through. Cut that red tape, and also make it easier for foreign companies to become ISPs.
A read of https://en.wikipedia.org/wiki/2016_United_States_wireless_sp... also suggest significant extra red tape. Btw, a simple idea (inspired by that Wikipedia article) would be to make both TV stations and ISPs compete on equal footing in the auction: whoever bids most gets to use the spectrum as they please. Instead of deciding by administrative fiat which parts of the spectrum to use for broadcast TV and which for mobile broadband.
https://en.wikipedia.org/wiki/Spectrum_auction#Goals says:
> "In designing auctions for spectrum licenses, the FCC is required by law to meet multiple goals and not focus simply on maximizing receipts. Those goals include ensuring efficient use of the spectrum, promoting economic opportunity and competition, avoiding excessive concentration of licenses, preventing the unjust enrichment of any party, and fostering the rapid deployment of new services, as well as recovering for the public a portion of the value of the spectrum."
In other words, politicians and bureaucrats reserved the rights to hold beauty contests (which incumbents can win more easily, because of their existing connections), instead of running a simple auction.
I'm sure there's lots of other barriers to entry you could dismantle.
[0] To have any real teeth, that new labeling requirement needs to be contestable in court. But that means that you better have a real good lawyer to look over your label. Incumbents are much more likely to be able to afford good lawyers.
Actually yeah, that sounds like the correct metric to use.
The latency you see is almost always from last-mile software, under the control of the ISP, and can be fixed locally. Before fixing, my local ISP gave me ping-time to the internet interconnect point in downtown Toronto that were typical of a link to Istanbul, Turkey (:-))
They weren't trying, and aren't to this day. Arguably they need a nice unfriendly regulator to require at least a good-faith attempt.
Nearest IXP with at least three Tier 1 ISPs present and where the ISP in question generally peers also seems like a good target. I add the part about peering, because it's not great when I'm near Seattle, and rarher a lot of my traffic to seattle area servers goes through Portland or San Jose, because my ISP apparently doesn't like to peer in Seattle.
A third thing, which would drive more IXP adoption, would be latency between your phone over 5G to your desktop over broadband. Everybody should be able to collect that latter metric, methinks....
And then, go measure the bufferbloat those ways.
Bandwidth tests already deal with the ways ISPs might play games with upstream capacity.