I'm really at a loss on this news. All the employees at airlines in the US I know of have this drilled into them on a regular basis and it's just taken for granted that you report incidents when they happen (even when someone falls: report it!) and the incident will get investigated.
It just confounds me (but explains a lot) that the manufacturer of the aircraft the airlines operate does not share a similar safety culture given that they are in a similar ecosystem (airlines report issues to the manufacturer and the FAA/NTSB all the time)