Despite all the glittery rhetoric that "a car is just a computer on wheels", this always seemed like a bizarre move for Apple and I've never seen anyone explain what the strategic vision was supposed to be. Even with full lv5 autonomy, what's Apple's unique twist? Big monitors for watching TV+ in the car? That wouldn't have been remotely enough.
I wish we could read the internal emails on it.
Before they released the AirPods, they bought Beats. It would along the same lines but with a way more complex machine.
Same as the rest of apples brand: "it just works". The seemless, polished integration of their products gave them a devoted fanbase that pays a huge premium over competition.
Sure they do. Facebook was so confident in VR they rebranded their entire company. Elon Musk got his horrible bluff called out and he owns the largest social media site (for now). It's not business related, but the CEO of Amazon owns a national newspaper.
Apple car didn't come out of nowhere. They and Google were working on Car Os's for years and we both know Apple cares hough about vertical integration to shun off Intel and Nvidia in order to make their own chips. Regardless of my confidence in the idea, the act itself is consistent with Apple.