That’s some Apple fan boy cope.
Despite all the glittery rhetoric that "a car is just a computer on wheels", this always seemed like a bizarre move for Apple and I've never seen anyone explain what the strategic vision was supposed to be. Even with full lv5 autonomy, what's Apple's unique twist? Big monitors for watching TV+ in the car? That wouldn't have been remotely enough.
I wish we could read the internal emails on it.
Before they released the AirPods, they bought Beats. It would along the same lines but with a way more complex machine.
Same as the rest of apples brand: "it just works". The seemless, polished integration of their products gave them a devoted fanbase that pays a huge premium over competition.
Sure they do. Facebook was so confident in VR they rebranded their entire company. Elon Musk got his horrible bluff called out and he owns the largest social media site (for now). It's not business related, but the CEO of Amazon owns a national newspaper.
Apple car didn't come out of nowhere. They and Google were working on Car Os's for years and we both know Apple cares hough about vertical integration to shun off Intel and Nvidia in order to make their own chips. Regardless of my confidence in the idea, the act itself is consistent with Apple.
No one thought they would do VR and they did.
No one thought they would compete with Netflix and their movies are winning awards now.
No one thought they would cannibalize the iPod with a phone and they did.
The state of US tech companies is that they will also go into new markets. When Netflix came out, did you really think Amazon and Apple would get into that market? To Apple, cars are an untapped sector they'll want to tackle when their existing sectors are saturated.
What has this VR achieved? Nothing so far.
Cannibalising your own product isn’t an achievement
They have never shipped a large physical product or anything mechanical in the entire history of the company, this is outright delusional.
“The new Samsung ring came out this morning. At 11:30 the entire management resigned in unison apologizing and cancelled the project due to low sales.”
A month of near 0 buzz for apples introduction to the era of “spatial computing”
Usually Apple parades around a few exemplar apps or use cases, but for the vision pro, it was just business meetings?
imo just having infinite floating screens is a better feature to show off.
Let’s take iTunes. People were clowning Apple for releasing Apple Music because they had millions of people buying Music on iTunes. Spotify showed it could work but they weren’t exactly making money over fist.
The launch of the iPhone was rumored for a long while and seemed obvious to me and a lot of other people who paid attention to the smartphone space that they'd release something. More and more phones were being sold with music capabilities and were starting to get popular. If Apple didn't release the iPhone within a few years, competitors selling better all-in-one kind of devices (like the modern smartphone today) would have been there. Its just flash memory at the time was still rather expensive for a lot of songs, and even the first generation or two of iPhones had pretty weak storage compared to a regular full-fat iPod.