Ferrari's value is driven more by merchandising than by car sales. Even if a hypothetical Apple car did well, that wouldn't drive billions in sales of Apple branded jackets, hats, luggage, shot glasses, etc.
I'd love some retro apple "lifestyle" gear, throwback porsche racing jacket would be clutch right now with the yoots
I’ll admit that I’ve stopped at plenty of Apple stores while traveling, simply because they’re nearby. They’re usually in very nice locations for tourists (5th av, grand central station, etc) and I can totally see them dramatically improving brand appeal and catering to fanboys with localized tee shirts or Apple Watch bands or polishing cloths or any number of other gimmicks.
Oh and their retro stuff would sell out in an instant. Their 80s stuff was cool.
That was the case until SUV release. Ferrari announced plans to limit SUV sales, but that wont last in light of what Lamborghini is doing.