I can't imagine how heavily their product line was subsizidized. I mean, about 1 year ago I bought pretty decent shoes for, literally 4$ for a pair and no shipping charge!! Naturally I bought like 5 pairs, seizing the opportunity. Oh and gloves for 2$, neck scarfs for 2$, etc. the prices are going up now. I'm sure they've figured out I'm no longer a new customer so prices are higher now but still competitive with alternatives.