Not an innovative, way ahead in quality maker. With a good touch of status. That flavour mix has died long ago along with Jobs.
What's left is a money making machine sitting on its legacy. They are in the prada, gucci business. And have more cash in hand than most fortune 500 have in yearly revenue. Even if some combine.
They can launch series of product that flop. They can RnD many cool things catering to the very rich, break even. At loss even.
They could make new generations vision thingy with a 3k or more market, and at loss, at profit anyway in the end by selling specialised apps for other thousands of dollars a piece to feed the 0.01%, those are running out of ideas on how to spend their money.
Apple is the shadow of itself 15y back, but got the power to continue surfing on that market for status money making business for years.