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> What is the broken part?

"most investors want to invest in companies whose explicit purpose is making money for the investors".

Rational investors should favor companies whose explicit purpose at least resembles a value proposition, which "PROFIT$!" does not.

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The unspoken premise here is that profit correlates to value creation, so it may be more rational to allocate resources to people who can generate value regardless of the form it takes (that's kind of Friedman's idea if you dig a layer deeper).

Rational investors should favor companies which prioritize investor interests, rather than companies which intentionally prioritize someone else's interests over investors.

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