How? Its literally the dominant one. If Lockheed Martin is flying the rainbow colored flag, I have no idea how anyone would consider it counter culture.
The President 'pardoning' a Turkey for Christmas doesn't mean we suddenly live in a vegan society, in fact, rather the reverse.
The President pardoning a turkey is an expression of meat-eating culture, not vegetarianism -- we eat turkeys; that's why the symbolism works -- and meat-eating is indeed the dominant culture.