So the question I have is how big of an impact is this going to have to online marketers? (Especially if Chrome/IE follow suit)
If they don't switch, puts some sort of upper bound on how much they value the referer data.
(User agents aren't supposed to send referer http->https but scratch above if practice is for them not to send https->https across domains as well.)
Clients SHOULD NOT include a Referer header field in a (non-secure)
HTTP request if the referring page was transferred with a secure
protocol.
[0] http://tools.ietf.org/html/rfc2616#section-15.1.3