I generally agree with your statement, but I'll add that "Like everything must be a war between two sides." people seem to love that concept too. If they're not identifying with what they buy, it's with what they don't buy and so on.

It's a bummer because I want to know about what people enjoy, like, not what they hate or dislike. So often it is the latter. I somewhat blame social media as outrage and anger gets more engagement than anything else it seems and folks seem conditioned to express that more often than something ... nicer.