Why would Meta, Microsoft, Amazon and Google want Nvidia to remain dominant in hardware? Are you treating “big tech” like they all have one hive mind?
Simply put, for the time being huge datasets are going to be needed and those with bigger (cleaner?) datasets will have a better behaving model.
- the data/processing having to be large means the data-owners have a benefit
- the data/processing having to be large means NVIDIA also has a benefit (sells more GPUs to handle all that load)
High processing cost is not a benefit to them at all. It's just a cost eating into their margins.