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I worked selling watches for a time in my life and we were instructed that every watch on display had to be set and stopped at 10:10. Looking that up it seems to not have been specific to just the company I worked for.[1] So, counter-intuitively, a store selling clocks at the mall might not have the time displayed either. :)

[1] https://www.frontiersin.org/journals/psychology/articles/10....

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Fascinating. I don’t remember where I picked up the same habit of setting broken clocks to 10:10, but I do the same with a couple of grandfather clocks I own for sentimental reasons.

British comedian Dave Gorman claims the clocks are set to that time (actually 10.08 in his example), because that makes them look happy, and they sell better that way:

https://www.youtube.com/watch?v=uSCRifY0H3Y

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