It's literally out of control. We cannot have a healthy democracy in a systematically surveilled society. When people understand they're being actively and constantly surveilled they tend to self-censor their expression. When we do not have a healthy and honest exchange of expression (something that has arguably been being eroded for a long while now) it will fundamentally erode one of the pillars of our society. Kudos to CA and IL for attempting to do something about this legislatively.
As a citizen with some modicum of hope for the future I will vote for strong privacy protections. As an engineer I will not work on products that progress our state of surveillance capitalism (yep, realize the constraints here). I hope others agree and act accordingly.