Add to this the fact that companies in this space tend to be significantly better than average on carbon emissions commitments. I'm biased as a Googler, but the fact Google is entirely carbon neutral is one of the reasons I'm here. This is done mostly through buying green energy I believe, so our AI stuff is in a pretty good place in this respect, in my opinion.
I think it's reasonable to be a little concerned, but overall I don't think AI is going to be a significant contributor to the climate crisis, and actually has the potential to help in reducing carbon emissions or atmospheric warming in other ways.
Google has been doing this since well before it was cool. It's not some attempt to green-wash an image, it's deeply ingrained in the company in my experience and there's a lot of effort to do it right.
Note however that it can have local effects - e.g. if you use water from natural sources to cool your datacenter and then dump it back into the environment, it can easily raise up the water temperature enough to affect the ecosystem around. This can also have far-reaching effects - e.g. say you do that in a river where salmon from far away comes to spawn...
Green power is great! But there'll be limits to how much of that there is, too, and asking if pictures of hypothetical cats is a good use of that is also reasonable.
I'm flying with my family from New York to Florida in a month to visit my sister's side of the family. How would I objectively evaluate whether that is "worth" the impact on my carbon footprint that that flight will have?
One source recommends keeping it under 2T/yr. https://www.nature.org/en-us/get-involved/how-to-help/carbon...
Maybe we should find ways to evaluate to know if AI has a net benefit or not