It's the "good ads" argument -- this machine can guess your age/gender and offer up items most purchased by your demographic, all the while feeding that data back to the vendor. Who wouldn't love that? :-/
More seriously, this has been a standard capability in vending machines, fast food menu systems, and digital signage in general for over a decade. Check out this ad from 2012 for Intel's AIM Suite for an example of how this stuff is pitched: https://youtube.com/watch?v=KdMIp2vQjG8
"Is the viewer a teenage girl? Then change to content to highlight a back-to-school shoe sale a few doors down. Is it a senior male? Then why not tell him about the golf club sale at the sporting goods store?"