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I cannot for the life of me fathom what the strategy was there. Buy a website and ban the biggest traffic driver to it? Tumblr is a ghost town now compared to what it was. Everyone moved on. Lighting $5B on fire to warm your house would have been more productive than what they did.

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Unless I'm mistaken it's Verizon who decided to do the ban, then automattic bought it for much cheaper because it was a ghost town. Don't get why Automattic doesn't reverse the ban though.

They've written a lot about it. Short answer: App Stores.

Also, they're still losing absolute boatloads of money on it, despite trying seemingly everything.

It's a shame. They seem incredibly competent, but have an impossible task in front of them.

PWA time; fuck the app stores

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