Good. It's part of their businesses expenses and should not be externalized. If that causes them to shift away from plastic then it was never viable to begin with.
The quote is stating that expenses are passed to the consumer, how is that good? It's also talking about things like tires, I think we can all agree the world wouldn't function without tires unless we're all willing to go back to the horse and buggy?
If they can’t afford the plastic now, society was losing on the transaction originally.
… but you don’t believe in market forces coming into play to drive consumers to less expensive food grown by farmers who use less plastic.
Or is plastic pollution the part you don’t understand?
Either way, both are simple.