Great read! On being visible on social media efforts, how do you measure the ROI of your efforts, like how much time do you spend vs how much revenue does it bring?
I use intuition.
I have a discord channel with all the events: sign-ups, payments..
So whenever I do an action on social media or anywhere else, I see those notifications and often my intuition gives me a pretty good answer if it works or not.
Overall, social media is the single best way to promote saas tools.