One of the key signals I use to judge someone's intelligence is their willingness to say "It depends." Because that demonstrates their comfort with ambiguity, their ability to see distinctions in circumstances, and their confidence in being able to make sense of unfamiliar surroundings. All of these are absolutely essential in doing high-level creative work, where there's no roadmap of best practices because nobody's done it before.
It's great that you ask the question, but if you're looking for a specific answer, you're doing it wrong. You should then be able to drill down into "Depends on what?", and then if you can have a sensible conversation based on that, you've probably found someone worth working with.