The article showcases a programable LED matrix, which opens up a lot more possibilities.
Could set the earrings on a phone screen and transfer the patterns over. Sounds like a fun project.
Here's a (tiny) demo of this for my PCB business card project from years ago [1]. If IIRC this proof of concept was as simple as using a phototransitor on a GPIO connected to the UART peripheral with a very low baud rate.
[1]: https://www.matt.egan.me/entry/electronic-business-card-pt3#...
Concerts with audience-worn LED bracelets regularly shoot out LED floodlights to the IR sensors on each wrist. Being able to do something similar on people’s ears could be cool.
[0]: https://www.regalrose.co.uk/products/glory-huge-star-hoop-ea...