"I wouldn't want to be in the situation where my revenue could dramatically go up and down purely because Some Company X making some kind of routine algorithm change. I wouldn't be able to sleep. "

If we compare to a small business on a highway and a company decides to move the highway so far away from them as to diminish their customer base effectively driving them out of business; this can't happen, since roads are governed as public resources. This is what the Internet needs.