Basically I have at my fingertips a lot of tech brainpower who can knock out products pretty quickly. Being techies our sales chops are subpar so I thought about owning the data myself and learning the ins and outs of sales through getting closer to the industry.

At the same time this project forces me to handle data at scale (few terrabytes currently but I estimate we will need about 2 petabytes of storage realistically at minimum) and that comes handy for AI related projects. That's pretty much my personal motivation for this.