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Nah, that's not the right answer. It puts focus on the product rather than the founders. You do NOT need PMF to get 1-5 sales. If you can't even get there, it's bigger problems. PMF is needed to turn 2k MRR into 50k MRR.

In my case, it heavily stemmed from our inability to do sales (at all). We had feedback early about how this was an $XXXXX product (and we were in sales process for that) and it put blinders on us. We should've been okay with $XXX and grabbed 5-10 customers early.

Why we couldn't do sales is something I'm not going to put on the internet because it affects people other than me. (I have no issue talking about my shortcomings.)

I left that company and started another with a proven sales/marketing type within 2 months. The story is much different than my first. It's because he can sell.

Funny enough, I have a license to use my old product w/o selling it, so we do. We've gotten at least 10 customers asking to buy it. And they're fairly emphatic about it.

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* Don't be afraid to ask for the sale * Be comfortable "closed lost"-ing a deal instead of having non-productive conversations (SOGOTP) * Recap all meetings with prospects or customers (email sent to them with information such as about your product, your call with them, their painpoints, next steps, etc.) * Leave meetings with a tangible next step. Someone not wanting to schedule another meeting is a huge red flag * You don't need a sales process or methodology, but you might if you're not able to effectively manage your deals. * Be comfortable living in the present and future, as you want early prospects to help shape the future with you.