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Completely agree. Reading another engineer's code recently, which had egregiously bad names, the following thought occurred to me: Writing software is like writing poetry. Finding the words that perfectly capture and express the essence of your thinking and the underlying model or theory behind your code is so important. In software as in poetry, one is always on the lookout for that "mot juste".

Counterpoint: all of my one-off scripts (well, not all) have not actually been one-off.

I did not fully appreciate this until I had to edit a script written by a non-English speaker. It was absolutely incomprehensible until I ran all the variable names through Google translate. After that, piece of cake.

> The only exception might be one-off scripts.

Agreed, but if you're writing in J, Forth or Factor then it's hardly likely to make it into production anyway.