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The page says they hold the trademark to “Amazon Athena”. Does this come into conflict with a project named “AthenaDB”?

Even if you avoid legal issues, there's still the practical issues.

Fighting for ranking on Google. Conflicting tags on stackoverflow. Confused users sending you complaints about someone else's product. And so on.

Naming is hard. AthenaDB was the initial name of the MVP, I just never came up with a better one. Guess I'll have to do that now that I know AWS has another DB adjacent product with that name.

For me in Google at least the greek goddess wins, 50/50 shared with the movie.

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