I've grown up reading business news/trade news in the tech industry since I was a kid, my dad was in the industry, and I am as well, so all these names are common to me.

All I can say is any long read business news you see in NYT or WSJ is 3-5 year behind trends.

If it made it to either, it's already at the 4th-5th part of the Gartner Hype Cycle (which itself deserves a hype cycle)