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1.6% is 1.6% no matter how big the number is...

Personally, if my app were making 12 MILLION DOLLARS a year I'd either a) not care about that $200k a year or b) I'd then have the resources to do something about it

If I were these guys I'd support Spanish and French long before I'd bother chasing that 1.6%, but no one is being critical of them not doing that.

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Exactly. There are many ways to alienate potential users (missing languages, missing features, etc). In the early stages we've learned the importance of focussing on the biggest bottlenecks first.

If it is 1.6% of people clicking the call to action, then something meaningful may be concluded. If it is total traffic on the site (my understanding), it is a less meaningful number because the non-customer IE visits are being measured against recurring customer visits, i.e. first time visits are being compared to heavy users.

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