Agreed, the title feels very "link baitish", the text of the email sent out says they're changing the names of the Azure services in the usage reports.

IMO this makes sense, if I'm receiving an Azure Usage Report I don't need to see a line item for "Azure CDN" when "CDN" covers it perfectly well.

There's nothing indicated anywhere that there is any change to the Azure brand at all.

No story here, move along.

Agreed, the headline is a huge leap from the source, which amounts to: We are simplifying the labels on your bill in the following ways...