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They are probably 'smoke testing' whether it's worthwhile to spend the effort making a video, based on the percentage of people that try to play it.

That is exactly what they are doing.

Are you the ned mentioned in the article?

I have the definite impression I am missing something, a HN meme perhaps?

"Video coming soon..." ??

Edit: Oh wait there is a video box on their main page which just shows the above text.

and now there will be a meme. But Only adioso can determine what that meme will be.

Entirely agree. That video is the key to getting me to spend more time on the website. Without it, you might as well have a giant back button