I suspect one strategy won't work for everyone, but it certainly works for me as a motivator. Or to put it another way, when I weigh regularly my weight trends down, when I don't it trends up.
Of course it goes without saying that standing on the scale has no direct impact on my weight. What I eat, and how much of it I eat, is the crucial factor. (I exercise 4 days a week as part of my regular schedule.)
When it comes to "what" it will vary for everyone. For me it's limiting sugar (not eliminating, just being aware, and keeping that down when I can) and also limiting carbs like bread, pasta, rice, potatoes. Again I've not gone for elimination, but just greatly reduced that good group.
I eat very little restaurant good, and practically zero fast food, so that likely also plays a part.
The important thing is to change slowly to something thats a new norm that's sustainable in the long run. It's not a diet in the sense that im not going hungry. It's just replacing one food with another so that I get more of grid and less of that.
I love bread, potatoes, and chocolate. So I get those every few days. Just perhaps in more moderation than before, and not with every meal.
I'm losing about a pound every 2 weeks which seems nicely balanced.