The relative scale on visits here doesn't make any sense: TikTok 306M, Facebook 90M, Twitter 759K, Instagram 749K.
This seems like marketing for a snake-oil bot detection product masquerading as a political hit piece to get attention.
The relative scale on visits here doesn't make any sense: TikTok 306M, Facebook 90M, Twitter 759K, Instagram 749K.
This seems like marketing for a snake-oil bot detection product masquerading as a political hit piece to get attention.
While I agree that this feels like an ad for CHEQ, their scale would presumably be based on how many ads their partners placed on various platforms. They could be buying far more ads on TikTok than on Instagram for some reason.
None of them are running their own code on anyone's device to track anything, at best they're processing data given to them from a Meta/TikTok/X etc. API that might have a bit more data other people don't have access to.
Maybe that uncovers some new insight and some egregious cases of fraud occasionally, but ultimately the big platforms are basically just saying 'trust me bro' and getting rubber stamped by these vendors. I don't doubt X is full of bot traffic, but Meta might just be better at fudging their numbers to CHEQ for all we know.
The truth is probably somewhere in between... there are probably actually a lot of bots on X but not nearly as bad as this report makes it seem.