The majority of traffic from X may have been fake during the Super Bowl
mashable.com
mashable.com
Our ads started getting literally orders of magnitude more traffic - we reduced the bids by a factor of 30x (no typo - that's thirty) and were surprised to see them taken up to the budget limit completely... we ended up spending a minor fraction of what we spent before for a lot more traffic.
So far, so good, right? Not so much. None of the traffic converted anymore. All useless. I can't remember the last actual conversion from X our conversion tracking software recorded at this point... weeks ago for sure. Formerly we got several a day.
But, no one should be advertising on Twitter for any reason anymore. It’s not brand safe and it’s always been absolutely trash; but, now it’s even worse.
Shift your budget to any other meaningful platform within the channel; you’ll be glad you did.
I was in Hong Kong for two weeks late last year and every time I opened Twitter there I saw a promoted post for a voachinese.com article (something something China bad). It’s always VOA Chinese even though my language is clearly English, and my account is completely passive, never tweeted anything, liked anything or followed anyone, most of my visits are HN referrals about something tech related. It was quite surreal, like they bought the entire ad space of the region or something.
I would say that, from a user perspective, I do accidentally click on a lot of stuff on Reddit and Twitter. Almost every third post is an ad.
As a user, and not a person with advertising dollars to spend, try using reddit in firefox with ublock origin installed as a plugin. The experience is significantly better.
Also works well with firefox on android and ublock origin.
Ad tech is weird.
I have a love-hate relationship with this site
which runs some great articles but also runs a stupid roundup on large HDDs every month where they don't do any research but scrape prices from AMZN.
The thing is when I am visiting that site on mobile the content is always jiggling around, I think it is no accident because it means you want to click on a link but ka-ching you clicked on an ad.
Is it really surprising that if Elon amplifies some post with a single exclamation mark all of the replies will be completely inane and full of spam?
Another factor is account size. You can still find interesting replies in accounts that are relatively small, especially when the author takes time to manually hide spam and scams. But once an account goes beyond a certain size they just become a magnet for nonsense. It's pure quantity over quality. Elon has the biggest number of followers but the quality is abysmal.
EDIT: Sometimes I find myself holding the spacebar, doom scrolling to reach the "peasant" comments, because at least they're actual comments.
> Fewer bots, less brigading, ideally no ads, less spam, etc.
> I am actually quite optimistic. Let the best ideas win. The blue check elitism is coming to an end.
> Given twitters known bot problem, the number of bluechecks will likely be muuuuch lower as real people start to pay for them, and the real people behind the identities have to pay for them instead of their PR staff running them, but this in turn will make them more valuable and meaningful.
…although if an account is big enough, you're safer looking at the Quote Tweets instead for actual comments (it also restores the old direct link to those in the focused Tweet), e.g. you're lucky to get more than a handful of non-blue replies under an Elon Musk tweet among the engagement farmers before you hit the maximum number of replies Twitter will load
Why is this fence even here?
And somehow, META stock is absolutely printing. I really don't understand this
127.0.0.1 twitter.com
Original: https://twitter.com/WildcatTrader
Fake: https://twitter.com/WiidcatTrader
It is unreal to me that the platform hasn't developed a way to automatically deal with fake accounts like this. Just check to see if the profile image is the same!?
Edit: oh fuck nitter is gone, arrrgh
For creators, I’ve heard other services offer much more useful interaction per follower, which would mean either Twitter followers often aren’t shown posts of a large cube of followers don’t care (likely bots).
I don’t think Musks behavior and obvious preferences should be ignored. But even without that it sounds like it’s dead at the core and more people figure it out every day.
I mean, I get it, if you work at spacex, then that's one thing... you're building rockets and all.
How many dollars would it take you to work for Musk?
How many dollars would it take if it involved space rockets?
Twitter, Tesla, Neuralink, Boring… all the non space Musk corps…. Quarter million if I don’t have to move from Australia, half million to a million depending on where I was going if it requires moving to the USA… I’d do it… but I’d basically have the resignation letter already drafted from day one…
For the rockets… I’d probably be happy with their normal pay offer… not being a US citizen basically makes it impossible for me to apply for a job with SpaceX so I’d take what I could get lol… and since Elon is clearly just glued to his phone tweeting… it’s not going to be the Elon show… Gwynne Shotwell is running the company like a level headed and competent management executive, the place is full of competent engineers who seem like pretty well adjusted people when they talk about their experiences after leaving, and they all seem to leave for normal reasons…
Journalist says he finds it ‘surreal’ to have account on X suspended after writing critique of platform
https://www.irishtimes.com/culture/books/2024/02/12/journali...
Was the fact this was not as significant an issue due to Dorsey and then Agrawal being really good moderators as individuals?
Or do you think maybe business leaders are accountable for the behavior of the system beneath them, especially when they personally overhauled exactly the system in question?
Then he made it against the rules to say "cis".
All of this was super important for the square speech town freedom thing, you wouldn't understand.
Doesn’t it? When I view the profiles you listed (before that horrible login wall pops up), the ‘I’ is of the crossbar variety, and the ‘l’ has a finial, making the characters visibly different. In fact, I recall that Twitter started using that font (which also visually distinguishes 0 and O) after the Musk takeover as an anti‐spoofing measure. Spoofed usernames were completely impossible to detect before the font was changed.
Looks like the change happened just over a year ago:
https://www.theverge.com/2023/1/26/23572746/twitter-changed-...
https://mashable.com/article/twitter-new-font-fights-imperso...
I'm not on Twitter so i can't really make sense of it. I feel like i see more negative than positive.. but still.. it's bizarre to me that there's people in both camps. More than likely some of them are biased.. but still, i find it "interesting".
I used my account to (mildly) troll some guy who shared my same name until I got banned a few years ago. See: https://news.ycombinator.com/item?id=30605212
But despite what some people claim, they did not unban everyone, I checked and I am still banned.
outgroup to outgroup lol
Still hoping the site collapses so the two cases mentioned above stop happening.
Also an extra lol @ people learning why user-content sites need moderation, even 4chan is moderated.
Does it account for the 13 new sex bots following me every time I log in, or my DMs full of crypto scams?
Great point, I guess.
There is obviously illegal content (child porn, ...) and copyright infringement, you have to censor it or you will get sued and lose. Related is libel, doxxing, harassement, revenge porn, etc... that may also get you in legal trouble. And there are countries other than the US with different laws, for example many European countries ban some categories of "hate speech", and if you want to do business with them, you need to follow their laws.
And there is spam, if you let all of it pass, it will simply drown everything else.
And at some point, you may want to make money. Usually, you start with advertising, and if you want people to advertise on your platform, so you have to be at least somewhat socially acceptable. You also have to please payment processors, if you bring the wrong kind of people, Visa and the likes won't want to deal with you. On that last part, considering Elon Musk past, he may have workarounds, but the reason Visa has a problem with porn is not just because they are prudes. That's because there is a lot of fraud happening here, and it will happen too on a socially unacceptable network.
And yes, even 4chan is censored.
I always assume these types of comments are some kind of dog whistle
Please. It’s always been a wasteland.
To the Nazis that were kicked off or fled when Twitter had decent moderation to let them know Nazi conversations are flowing like wine and they're welcome back.
Those are people speaking abstractly about how much more free their speech is*.
I've never heard that common phrasing used, in any setting, to refer to a change in Twitter user makeup, or it becoming a kinder place. Whether I'm in the company of team left or team right, and coding as same team or opposite team.
* yr humble author refuses comment and does not endorse this viewpoint, or that anything changed on this front
IMO it seems objectively true that the bot problem is worse than it's ever been. It's definitely objectively true that boosting paid-for comments above organically high-engagement comments means your signal:noise ratio is way, way worse.
> It's definitely objectively true that boosting paid-for comments above organically high-engagement comments means your signal:noise ratio is way, way worse.
I'd like to see an objective proof for this alleged objective truth.
The bigger problem that I see constantly nowadays is cherry-picked information and people outright lying about a picture or video that they're sharing, but thankfully the community notes help a lot with that.
Go ahead and flag this comment for not being prefixed with "Grr I hate Elon Musk!"
On the other hand, I do see a lot more bots in replies (haven't had any reply to me yet though).
Overall my opinion has been slightly positive, my usage of the site is up and I'm hearing far less of people I follow (or those they follow) who have been unreasonably suspended or forced to delete tweets. It feels a lot "wilder" than before, but that's kind of what I enjoy anyway.
But I also don't really engage with political Twitter, I only use it to keep up on space related reporting and weeb stuff. The worst part has just been a lot more engagement farming through dumb statements from content creators who are circling the drain.
The most striking change I have seen is the percentage of Musk’s tweets on my feed. It looks like he is everywhere now! That was definitely not the case before. But yeah, he is the owner and he likes to tweet :)
It might be that the majority of Twitter changes mostly affect only English content, which I mostly do not follow.
I guess though that's less the platform or the people running it and more the users. There's nothing particularly unique about twitter that I like other than the other people who use it
M Y P U S S Y I N B I O
I gave Musk a lot of leeway on this for taking over right as open-source LLMs started ~passing the turing test, but that they can't even stop this is eating most of it.The frequency...the inability to stop it after 2 months...
The weirdest thing is they seem to get some special treatment that renders them invisible, yet, not prevent them from being posted altogether, or have any impact on the account itself.
It's not even particularly productive spam. It's like watching someone thumb their noise in front of a steamroller. Makes no sense.
The original intention was to buy Twitter so Musk would be the most popular man in the world, his comedy would be appreciated by a billion followers soon, and as a nice bonus they’d buy whatever crypto he decided to pump. The Twitter buyout was maybe the very last major business decision executed entirely on 2021 moon logic.
You know, a part of me hopes he makes it to Mars in my lifetime and just proceeds to take over the planet, running an alternative society there. Planet Musk: The Reality Show™ would be quite the thing to watch... from 140 million miles away.
I always did wonder if the Musk Dogs species from Pushing Ice - who trick the colonists into blowing up their planet or something along those lines - was a vague dig at Musk...
Lol'ing at its accuracy, and it being obvious once you hear it, but something that didn't cross my mind until now. Even the constant rolling firings at BigCos: I find it hard to believe companies would have cut as quickly and aggressively and continually as they did without Musk's...housecleaning?...making them look reasonable in comparison.
For a moment, I'd forgotten that was a thing Musk actually did. I got so used to bots impersonating him pumping cryptocurrencies, my memories had rewritten the times he did do it himself into more impersonators doing it instead.
Sure. But I would expect bot operators to have a vast array of accounts. If you have 250,000 accounts and you paid for a blue checkmark for 10,000 of those accounts. That would be $70,000 per month.
Idk, but intuitively I would think that the profits they get are spread over a great number of accounts.
If 98% of your spam earned income comes from a single account, that would make you very vulnerable to losing all of your income if that single account is banned.
If on the other hand, 80% of your income comes from 10,000 accounts then it doesn’t matter if 1 or 10 or 100 or 1,000 of those accounts get banned. You’ll still have the income from the remaining 9,999 or 9,990 or 9,900 or 9,000 accounts. And you’ll make a bunch of new accounts all the time so that for all of those account of yours that are banned it’s not really significantly reducing the total number of accounts under your control either.
Of course, I could be wrong and it could be that they have a handful of accounts that make all of the income and all of the other accounts only serve to fake engagement for those few accounts so that those few accounts get boosted and seen by people. I’m not in the spam making “business” so I don’t know how it actually works.
The surprising thing is that apparently the bot operators make more than $8 _per account_ on average, which is surprising to me.
Many of these services also allow spending limits to be set on these cards on a per-card basis — which in practice allows the defrauding of any postpaid service, by limiting each card to spend just enough for the initial card verification, and then denying the actual postpaid charges when they come. (Then you close the acct, and open a new one with a new name + card.)
To combat this, we’ve resorted to using grey-market(!) “BIN lists” to determine what CCN prefixes (BINs) are used by the banks backing these non-KYCed online wallets, and just blacklisting all of them. Somehow, I doubt bigcorps are doing the same.
Occams Razor…
I regularly get 100-200 view, 10-60 second cat videos alongside long form content.
If you need some training "data" try Cookie the Calico.
'unhook' and 'hide youtube shorts' are the main ingredients.
For lack of a better term to describe it if you watch enough “normie” videos it seems to start showing you anything with a high view count. Watch 100 silly cat videos and it will start recommending you celebrities and football and ofc naked girls. YMMV but that’s what I’ve seen. Worse if you aren’t logged in.
At least it’s better than Instagram where softcore porn is the rule rather than the exception
The relative scale on visits here doesn't make any sense: TikTok 306M, Facebook 90M, Twitter 759K, Instagram 749K.
This seems like marketing for a snake-oil bot detection product masquerading as a political hit piece to get attention.
The truth is probably somewhere in between... there are probably actually a lot of bots on X but not nearly as bad as this report makes it seem.
While I agree that this feels like an ad for CHEQ, their scale would presumably be based on how many ads their partners placed on various platforms. They could be buying far more ads on TikTok than on Instagram for some reason.
None of them are running their own code on anyone's device to track anything, at best they're processing data given to them from a Meta/TikTok/X etc. API that might have a bit more data other people don't have access to.
Maybe that uncovers some new insight and some egregious cases of fraud occasionally, but ultimately the big platforms are basically just saying 'trust me bro' and getting rubber stamped by these vendors. I don't doubt X is full of bot traffic, but Meta might just be better at fudging their numbers to CHEQ for all we know.
> CHEQ monitors bots and fake users across the internet in order to minimize online ad fraud for its clients. Tytunovich's company accomplishes this by tracking how visitors from different sources, such as X, interact with a client's page after they click one of their links. The company can also tell when a bot is passing itself off as a real user, such as when a fraudulent user is faking what type of operating system they are using to view a website.
This does not seem anywhere near foolproof, and seems like it would have a small sample pool to analyze. It seems to me the overwhelming majority of bots are not following links... meaning they are sampling only a specific type of bot behavior and attempting to extrapolate that to the entire platform. That seems fallible.
Additionally, the compared sites are not... comparable. It's not fair to compare twitter with Mashable, TikTok, Instagram, or even Facebook. The type of community is different, and the type of content is different. Twitter is much more of a broadcasting/informational platform (ie. shouting into the wind) and therefore lends itself to bot accounts a lot more than your average Facebook account, for instance.
This is why for years the Twitter API (aka. "Firehose") has been such a contentious issue and other social platforms like Facebook's have not.
The only use of twitter i have left is following US sports, and i guarantee you it's worse.
Also, i hve the distinct impression that women left the platform. I think it was already one of the most masculine coded social media, but now with the rebrand (both logo and new name) i would be surprised if the number of non-activist women on it are really, really low.
There I fixed it.
The question should also be, “how much of the general Internet is similarly faked?” How could anyone ever tell if it wasn’t badly done?
> Ads revenue sharing lets you share revenue from verified user's organic impressions of ads displayed in replies to content you post on X.
Accounts can post content, and have bots click on ads shown in the replies, and gain a portion of the ad revenue.
It could be easily solved if twitter can distinguish between bot and human clicks, and only share revenue on the latter.
I was a daily user. With so many bots and ads, I only visit when I see an interesting link on the wide web.
I still find to hard to digest Elon blew ~40 billion on it and made it worse.
that seems like an odd statement to make in the article
Even Nitter is packing its bags because the site and API are so restrictive.
And I had to remove twitter title fetching from my IRC bot ages ago because the API shut down and would've been too expensive for a hobby project. It literally didn't do anything except use the API to grab info about a url to a tweet.
Spam has obviously not been reduced in any way by the API changes. I think they already had an easy time tracking API account misuse and knew it wouldn't reduce spam in any meaningful way.
Maybe a bit of a conspiracy theory. Also possible Mr Musk just decided API access = spam and shut it down on a whim. Definitely not easy having a boss who makes snap decisions like that and doesn't tolerate any pushback or dissent.
Can Elon / Twitter straight up lie and share fake or misleading numbers? Would that be illegal and result in any kind of legal action, or are would they be allowed to lie and mislead because they're a private company? It's not like these reports would be audited by any external sources. Asking genuinely if anyone is familiarized with this legal domain.
https://www.rollingstone.com/culture/culture-news/elon-musk-...
https://www.theverge.com/2023/3/28/23659842/twitter-boost-el...
Remember when Musk said there weren't any bots on his platform? He had the bot problem under control?