This is super close to my early 2010's ACA experiences. Even when a poor earner could scrape up enough to buy a plan, the deductible made it unusable.
Policy pricing was exorbitant for $12k/yr earners but dropped enough for 22k/yr that a few plans were buyable. The challenge was coming up with another $somethingthousand to cover the deductible.
There was a sharp drop-off in plan pricing at 32k/yr and some mid-grade plans were in reach. IIRC deductibles were lower on those plans and they may have been usable (or nearly so).
What struck then. Of the news orgs cheering/damning the ACA, zero of them ever covered how pricing dropped as income rose. I assume that's because pricing was only ever disclosed to folks who completed the lengthy signup process - and news folks found it too daunting to experiment with.