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They are not "buying market share", they are enabling a service that did not exist before. Everybody wins expect perhaps eventually the investors...

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Food delivery existed long before these companies. They’re literally spending money to buy market share in the hope they can then increase prices and turn a profit. This is exactly what Uber did to cabs. And what these companies have already done in existing markets.

The vast majority of the restaurants on Deliveroo, Uber Eats, Just Eat etc. in the UK did not (and still do not) offer delivery themselves.

I would say that in the UK it was really only pizza places that offered delivery.

Now with these apps you can get virtually any type of cuisine delivered from a wide range of restaurants.

Right but the food is bad when it’s delivered. That’s why delivery wasn’t offered in the first place.

Considering how popular those services are, I think people are fine with it.

The issue really is only profitability: a single delivery is expensive in labour cost while consumers do not want to pay a lot for it.

Exactly. People are only fine with it when prices are subsidized by venture capital.

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