Interesting, wonder if Renasas can push Altium past Zuken in the Japanese market, or if this is their play to capture more markets outside of Japan.
Altium’s play has always been to segment the market at the hobby+small enterprise+startup level, with aim to push further up to larger enterprises as those companies grow. They’re taking aim at the next gen EE/design engineers as the graybeards age out of the industry. Let’s see if this strategy holds out with Renesas positioned above.