I hope EU comes down HARD on them for trying to pull this shit
In the very worst case, they either get fined out the ass until it's unprofitable to play these games, and/or sanctioned as a whole and lose the whole EU market, a market of 750m users. What other business gets to ignore laws and still operate in that land?
If you had someone like that in charge and the moment companies engage in malicious compliance (for example cookie acceptance dark patterns) you go "now you pay 2% of your revenue in fines, you pull the same thing again we'll double the fine next month", how long does it take until companies play ball?
That there are checks and balances (courts and oversight committees) that weigh in regularly on decisions made by these kinds of appointed offices, right?