This model shows a very good (albeit not perfect) understanding of the physics of objects and relationships between them. The announcement mentions this several times.
The OpenAI blog post lists "Archeologists discover a generic plastic chair in the desert, excavating and dusting it with great care." as one of the "failed" cases. But this (and "Reflections in the window of a train traveling through the Tokyo suburbs.") seem to me to be 2 of the most important examples.
- In the Tokyo one, the model is smart enough to figure out that on a train, the reflection would be of a passenger, and the passenger has Asian traits since this is Tokyo. - In the chair one, OpenAI says the model failed to model the physics of the object (which hints that it did try to, which is not how the early diffusion models worked ; they just tried to generate "plausible" images). And we can see one of the archeologists basically chasing the chair down to grab it, which does correctly model the interaction with a floating object.
I think we can't underestimate how crucial that is to the building of a general model that has a strong model of the world. Not just a "theory of mind", but a litteral understanding of "what will happen next", independently of "what would a human say would happen next" (which is what the usual text-based models seem to do).
This is going to be much more important, IMO, than the video aspect.