It feels like there is a tricky customer match problem with products like this where, for what is kind of a beta product, you want to target people for whom the price tag is not that big of a deal. If someone is spending a really substantial-to-them amount of money, they are probably going to have really high expectations and will be disappointed that it is very imperfect in a lot of ways. I wonder how Apple’s marketing team approached this, and whether they maybe missed a bit.