Why won't I leave Prime (yet)? Because I have an "Amazon" visa credit card, with an admittedly serious 5% permanent discount on all purchases from Amazon (as well as companies they own, such as Whole Foods.) I won't stop purchasing products through Prime just yet; am simply careful to avoid anything that looks problematic, price-gouged, or needing aftersale support, and the discount lock-in is too attractive to me to ignore for now. But video? I can always find it elsewhere. Same goes for "FreeVee" because "Free with ads" isn't free.