Clearly worked enough with Onn brand for them to keep consolidating.

Just at the surface level this hurts:

1. Other brands selling TVs in Walmart.

2. Advertisement space will be cheaper for Walmart when they advertise on their own TVs, toeing the line of anti-trust.

3. Companies that offer advertising and data aggregation across TV brands will now have fewer brands to sell on.

4. Fewer consumer TV brands in general.

5. Walmart can adopt a loss lead model, they don't need to actually make money on the TV, they can make it up in 2-3 other places. Similar to AWS and Amazon.