For web CA's to work, all you need is that the single certificate for the site you're choosing to visit is good - but if you want to use a similar system to verify trustworthiness of viral images originating from strangers through social media, you need 100% of the camera certificates to be valid - if there are any leaked certificates, then manufacturers of fake images will use those; and on the other hand if you "revoke" everything from any compromised manufacturer, people won't just replace their cameras, they'll simply keep posting data with their valid-but-invalid certificates and you'll either have to automatically mistrust lots of genuine true content or be vulnerable to fake data, and most people will choose the latter.