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Comment by gruseom | Hacker News Reader

Casa Sanchez on 24th St in the Mission (SF) offered lifetime burritos to anyone who would get their logo tattooed on their body. IIRC, it was an attention-getting stunt that they didn't expect anyone to take them up on. But a lot of drug addicts happily did and they had to discontinue the offer. This was in the late 90s. I wonder if anyone still gets free burritos on that basis.

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Offering "lifetime" deals to drug addicts is probably a much safer deal than offering "lifetime" deals to moderately successful business executives.

The band Rocket from the Crypt did this, except with free admission to shows.

http://en.wikipedia.org/wiki/Rocket_from_the_Crypt#Formation

Melt, a grilled cheese restaurant in Cleveland, offers 30% off for life in exchange for getting a grilled cheese sandwich + logo (scull and crossbones) tattooed on one's self. I met a woman at the airport who had a sleeve of food-related tattoos including a Melt one. In addition to the discount, these ambassadors (my term) are treated well -- invited to special parties, restaurant openings, etc. It's a great scheme because it's strong social proof to others that Melt is a trendy/cool/worthwhile/whatever place. Being on the Food Network all the time can't hurt either.

Details on this: http://on.wsj.com/onLCZN

Interesting, thanks!

I knew Martha Sanchez a bit (she's not the person in the picture) because her husband had a reptile store called Ross's Reptiles that was situated under our apartment a block away. My kids used to go down there to play with the bearded dragons. Needless to say to anyone who knows the neighborhood, it was not the greatest location for a reptile store. It's a beauty salon now.

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