Why should they? Are these people going to abandon their Macs because of these bugs? Obviously not, so why should Apple spend any money at all fixing them?
But you're right, it certainly seems that's the kind of game Cook is playing. Better than Windows, but no better, and keep the extra money.
To be fair to Apple, it does sound like this is a somewhat rare bug (only seen in high-load situations?). It's not as bad, I think, as ads in the OS. So, as you say, Apple just needs to be a little better than MS and that's good enough.